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Master Service Agreement (MSA): A Complete Guide

A Master Service Agreement (MSA) is a legally binding contract that outlines the terms and conditions governing a long-term business relationship between two parties, typically a service provider and a client. If your question is: What is a Master service agreement? What is included in a MSA? Why should use a MSA? What is the difference between Master service agreement (MSA) and Statement of work (SOW)? or anything related to Master service agreements — Then you have come to the right place.

  • What is a Master service agreement (MSA)?
  • Master Service Agreement (MSA) Checklist ✅
  • Create a Master Service Agreement (MSA)
  • What is the purpose of an MSA?
  • What are the benefits of a Master Service Agreement?
  • Master Service Agreement vs Statement of Work (MSA vs SOW)
  • Master Service Agreement vs. Service level agreement (MSA vs. SLA)
  • Master Service Agreement vs. Service Agreement (MSA vs. SA)
  • Why use Airstrip AI for creating a Master Service Agreement?
  • Conclusion
  • Let's start with the first question.

    What is a Master service agreement (MSA)?

    A Master Service Agreement (MSA) is a legally binding contract that serves as a foundational document governing a long-term business relationship between two parties. Typically, one party is a service provider or supplier, and the other is a client or customer.

    The MSA outlines the terms, conditions, and expectations that both parties agree to abide by during their business partnership.

    Think of it as the architectural blueprint that not only defines the terms of engagement but also ensures that both parties are in sync right from the outset. This eliminates uncertainties, making it crystal clear how the collaboration will unfold over time.

    Master Service Agreement (MSA) Checklist ✅

    These components form the foundation of any lasting business relationship, ensuring that both parties are on the same page from the very beginning.

    I will go into a little bit of detail, so you have an understanding of all the edge cases and everything that's required when you are preparing it so that you don't face any problems when creating an MSA for your partnership.

    Scope of Services

    • What to Outline: Businesses should provide a detailed and comprehensive description of the services, products, or projects that will be delivered. This should include a breakdown of the specific tasks, deliverables, milestones, and any limitations or exclusions. Businesses may also include technical specifications, timelines, and quality standards.

    • Why include it: Clearly outlining the scope of services leaves no room for misinterpretation. It helps both parties understand the full extent of their commitments and expectations.

    A well-defined scope of services minimizes the risk of disputes, scope creep, or disagreements during the partnership. It ensures that both parties are aligned on what is to be delivered.

    Payment Terms

    • What to Outline: This section should specify the pricing structure, including the price for each service or product, the currency of payment, and the payment schedule (e.g., upfront, upon completion, in installments). It should also detail any late payment penalties, invoicing procedures, and information regarding taxes or additional fees.

    • Why Include It: Payment terms are essential for financial planning and risk management. They help ensure that both parties are in agreement regarding compensation.

    Clearly defined payment terms promote transparency and reduce the risk of disputes over financial matters. They also help both parties manage their cash flow effectively.

    Term and Termination

    • What to Outline: Businesses should specify the duration of the agreement, whether it's for a fixed term (e.g., one year), ongoing until canceled or tied to the completion of specific projects. It's important to clearly define the conditions under which either party can terminate the agreement, such as breach of contract, non-performance, or mutual agreement.

    • Why Include It: Term and termination clauses provide both parties with a clear understanding of the agreement's timeline and the circumstances under which it may end.

    These clauses help parties plan for the future, knowing how long their commitment will last and what conditions could lead to termination. It reduces uncertainty and promotes security in the partnership.

    Intellectual Property

    • What to Outline: This section should clearly define who owns any intellectual property, inventions, or creations resulting from the collaboration. Outline any licensing terms, including the rights to use, modify, or sublicense the intellectual property. Additionally, include provisions for maintaining confidentiality and protecting sensitive information.
    • Why Include It: Intellectual property rights are fundamental to protect innovations and creations and to prevent disputes over ownership and usage.

    Clearly outlining intellectual property rights safeguards the interests of both parties, encourages innovation, ensures proper usage and protection of creations, and prevents potential legal conflicts.


    • What to Outline: Clearly define what information is considered confidential, including data, trade secrets, proprietary information, and sensitive materials. Specify who has access to confidential information, the circumstances under which it can be shared, and the measures for maintaining confidentiality, such as encryption, secure storage, or non-disclosure agreements.
    • Why Include It: Confidentiality is crucial to protect sensitive business information from unauthorized disclosure, misuse, or exposure, which can have serious consequences.

    Robust confidentiality provisions foster trust, encourage open sharing of information, safeguard sensitive data from unauthorized access or exposure, and protect the competitive advantage of both parties.

    Representations and Warranties

    • What to Outline: Clearly state the assurances and guarantees made by each party regarding their capabilities, authority to enter into the agreement, regulatory compliance, and any specific commitments related to the services or products being provided.
    • Why Include It: Representations and warranties provide assurance and establish accountability, ensuring that both parties fulfill their commitments.

    Including these provisions helps build trust, confidence, and accountability between parties in the partnership. It also sets clear expectations for performance and compliance.

    Indemnification and Liability

    • What to Outline: Define the responsibilities and obligations of each party in case of disputes, claims, or legal actions. Specify whether one party will indemnify the other, including the extent of indemnification, any limitations of liability, and circumstances under which liability may be waived.
    • Why Include It: It's crucial to have a plan in place for addressing disputes and potential legal issues, as they can be costly and disruptive.

    These provisions help manage risks, protect both parties from significant financial burdens in case of disputes or legal actions, and establish clear responsibilities and limits of liability.

    Dispute Resolution

    • What to Outline: Clearly define the steps and procedures to be followed when a dispute arises, including the choice of resolution method, whether it's negotiation, mediation, arbitration, or litigation. Specify the timeline for dispute resolution and the selection of arbitrators or mediators if applicable.
    • Why Include It: Disputes can happen in any partnership, and having a structured process in place can prevent conflicts from escalating.

    Including a dispute resolution process ensures that parties can address issues efficiently, minimizing disruptions and potentially avoiding costly legal battles. It also encourages parties to seek amicable resolutions.

    Governing Law and Jurisdiction

    • What to Outline: Specify which laws will govern the interpretation and enforcement of the agreement. Additionally, specify the jurisdiction where disputes will be resolved, whether it's through state or federal courts, or international arbitration, if applicable.
    • Why Include It: It's essential to establish a legal framework for interpreting and enforcing the agreement, ensuring consistent legal processes.

    This clarity ensures consistent legal processes and decisions, providing predictability, fairness, and efficiency for both parties, especially in the event of cross-border partnerships.

    Amendments and Modifications

    • What to Outline: Define the procedure for making changes to the agreement, whether it requires written consent, the approval of specific individuals, adherence to a particular process, or notification of both parties.
    • Why Include It: Partnerships evolve, and it's crucial to have a process for updating the agreement accordingly.

    Clear procedures for amendments prevent confusion and disputes when adapting to changing circumstances. They also ensure that changes are documented and agreed upon by both parties.


    • What to Outline: Specify how formal communications and notices will be delivered between the parties, including the preferred method of communication (e.g., email, registered mail) and contact details for each party, such as email addresses, physical addresses, and phone numbers.
    • Why Include It: Effective communication is essential to address issues or changes promptly and maintain transparency.

    Including notice provisions ensures that important communications are received and acknowledged promptly, facilitating efficient decision-making and issue resolution.

    Force Majeure

    • What to Outline: Define what qualifies as a force majeure event, such as natural disasters, acts of terrorism, or government actions. Outline the actions to be taken when such events occur, including notification requirements and potential extensions of timelines or obligations.
    • Why Include It: It's essential to have a plan for dealing with unexpected events that may disrupt the partnership, ensuring fairness and flexibility.

    Including force majeure provisions helps both parties understand their responsibilities when facing extraordinary circumstances, reducing the risk of disputes and potential legal liabilities.

    Create a Master Service Agreement (MSA)

    Get your Master Service Agreement (MSA) for your business created through Airstrip AI. Provide information about your business, answer personalized questions, and receive your personalized Lawyer-level MSA within minutes.

    Plus, if you need to make future changes, simply state them in plain text, and the tool will accurately update the document, saving you time and money.

    Create a Master Service Agreement (MSA)

    What is the purpose of an MSA?

    1. Building Strong Foundations between Partnerships

    In practice, when two companies decide to work together on various projects over an extended period, they create an MSA. This document serves as the foundation for their collaboration, outlining the fundamental terms and conditions they both agree to follow.

    2. Standardization of terms creates Efficiency between new projects

    When companies have an MSA in place, they don't need to start from scratch every time they work together on a new project. Instead, they refer back to the MSA, which contains standard terms and conditions.

    3. Customize the MSA easily based on new requirements

    Each business relationship is unique, and the MSA recognizes this. Companies can customize their MSA to fit their specific needs while still maintaining a standard framework.

    For example, if they start working on a new type of project with different requirements, they can adjust the MSA to reflect those changes. This adaptability ensures that the MSA remains relevant and practical as the partnership evolves.

    4. Manage risks proactively

    In the real world, business partnerships come with risks. The MSA helps companies proactively manage these risks.

    For instance, if a project encounters unexpected issues, the MSA defines how disputes should be resolved. It might specify that the parties will attempt mediation before resorting to legal action.

    This structured approach minimizes the potential for costly and time-consuming conflicts, making the partnership more secure and predictable.

    What are the benefits of a Master Service Agreement?

    Sets expectations clear
    The master service agreement (MSA) defines the services, deliverables, timelines, quality, and other expectations upfront to avoid misunderstandings.

    Saves time
    Having an overarching master service agreement (MSA) eliminates the need to negotiate terms and conditions for each new project or statement of work.

    MSAs allow flexibility to modify services through SOWs without altering the core agreement.

    Legal protection
    The master service agreement (MSA) provides legal protections for intellectual property, liability, indemnification, confidentiality, and other considerations.

    Standardises processes
    Using a master service agreement (MSA) establishes standard business, reporting, and communication processes across all services for consistency.

    Master Service Agreement vs Statement of Work (MSA vs SOW)

    An MSA (Master Service Agreement) is the main, all-encompassing contract for a long-term business partnership, laying down the overall rules both parties agree to follow. Think of it as the big rulebook for the entire partnership.

    On the other hand, a Statement of Work (SOW) is a detailed, project-specific document inside the MSA. It outlines the exact tasks for one project, like a to-do list, making things clear and accountable for that specific work.

    Master Service Agreement vs. Service level agreement (MSA vs. SLA)

    What is a Service Level Agreement? A Service Level Agreement is a specific document that defines the level of service a client can expect from a service provider.

    It's like a detailed promise that outlines what services will be delivered, the quality standards that will be maintained, and the metrics used to measure performance.

    Unlike an MSA, an SLA is project-specific and typically attached to or referenced within the broader MSA. It provides a clear and measurable framework for assessing the performance of a particular service.

    Master Service Agreement vs. Service Agreement (MSA vs. SA)

    A Service Agreement is a more focused contract that defines the specific terms, scope, and details of a particular service or project.

    While an MSA sets the stage for the overall partnership, a Service Agreement drills down into the specifics of a single engagement, making it a project-specific document.

    Why use Airstrip AI for creating a Master Service Agreement?

    1. Personalized and lawyer-level legal documents

    Airstrip AI provides personalized questions tailored to your business for each document, that covers all possible edge cases, AI auto-suggests what’s best for your scenario and also provides help with choosing what’s right for you.

    2. Saves you time and money by making revisions to your documents

    You can simply put in what you need to change in the document, e.g.: ‘Now we offer $100 a month as a payment plan as well’ and our AI will ask the necessary follow-up questions to add the accurate adjustments and finally make the change to the document and saves as a new version of the document.

    3. Provides personalized legal assistance

    Airstrip AI understands your business, based on where you operate from, analyses your business and when you ask legal questions, it asks follow-up questions, with information about your business in mind, to understand your scenario fully and provides an actionable suggestion that you can implement or the next steps that you should consider.

    Our Pricing Plans

    We do also have a Pay-as-you-go plan for $30/per personalized and lawyer-level document, where you can pay as you get each document.

    We also have a Pro Plan where you can get:

    • Unlimited Lawyer-level Legal Documents
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    Airstrip AI has been used and trusted by 100+ companies with their legal documents. We are sure it will save time and money as it has for these 100+ companies.

    Have any questions?

    If you have any questions about how it works, you can try the free plan. Or if you need help with setting up Airstrip, or any questions on this post, you can send us an email to team@useairstrip.com and we can help you get started.


    In conclusion, Master Service Agreements (MSAs) are like the rulebooks that businesses use when they decide to work together for the long term. They bring clarity by outlining the general terms and conditions that both parties agree to follow.

    Ultimately, whether you're an agency looking to expand your client base or a startup eager to build strong partnerships, MSAs are important in creating a solid foundation for success. By understanding the power of these agreements, you can navigate the complex world of business relationships with confidence and resilience.

    If you need to create a Personalised and a Lawyer-level Master Service Agreement (MSA), use Airstrip AI to get a Master Service Agreement made for your business, whether it’s an agency or a startup.

    Create a Master Service Agreement (MSA) - for free

    Have a nice day!

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